The Basics of e-Commerce

About Course

This is a basic course on e-commerce. E-commerce, or electronic commerce, refers to the buying and selling of goods and services online

E-commerce Fundamentals: Definition, types (B2B, B2C, C2C), and benefits of e-commerce.
Online Business Models: Understanding different models, such as dropshipping, affiliate marketing, and digital products.
E-commerce Platforms: Overview of popular platforms like Shopify, WooCommerce, and Magento.
Digital Marketing: Introduction to online marketing strategies, including SEO, social media, and email marketing.
Payment Gateways: Understanding online payment options and gateways like PayPal, Stripe, and Flutterwave.
Logistics and Fulfillment: Importance of efficient shipping, inventory management, and order fulfillment.
Customer Experience: Understanding the importance of user experience, customer service, and building trust online.
E-commerce Trends: Insights into current trends, such as mobile commerce, voice commerce, and sustainability in e-commerce.

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